notableReviewed Tue Nov 10

Bing adds section-level data-nosnippet control for search and AI answer previews

Microsoft Bing announced support for data-nosnippet to exclude marked HTML sections from search snippets and AI-generated answer previews while leaving pages indexed and ranking eligible.

Context

Microsoft Bing announced support for data-nosnippet to exclude marked HTML sections from search snippets and AI-generated answer previews while leaving pages indexed and ranking eligible.

What changed

Bing added HTML section-level preview exclusion for traditional snippets and Bing-powered AI answers.

Why it matters

Publishers can limit which page sections appear in AI answers without excluding entire pages from indexing.

Visibility OS interpretation

Visibility OS interpretation: AI distribution governance distinguishes indexing, ranking eligibility, and excerpt display; this announcement documents that separation for Bing.

What remains uncertain

How consistently is the control honored across Copilot surfaces and partner integrations? What effect does it have on citations?

Evidence claims

EstablishedConfidence 98%supports

Bing states that content marked with data-nosnippet remains indexed and ranking eligible but is excluded from Bing Search snippets and Bing-powered AI-generated answer previews.