Context
OpenAI introduced a multi-step shopping research experience that researches products across the internet and builds personalized buyer guides.
What changed
AI discovery increasingly moved from finding information to comparing and recommending products within an agent-like workflow.
Why it matters
Product visibility now includes machine-readable product data, reliable attributes, merchant data and recommendation eligibility.
Visibility OS interpretation
AI visibility is expanding from citation optimization into recommendation and commerce discovery.
What remains uncertain
No event-specific uncertainty note is recorded yet. This record may change as new evidence is reviewed.