Context
Google announced its Search Generative Experience, using generative AI to organize and synthesize information in Search.
What changed
Google began testing generative answers as a first-class layer of its search experience.
Why it matters
The dominant search platform formally entered generative search, making AI-mediated source selection a core visibility issue.
Visibility OS interpretation
SGE is the direct predecessor to AI Overviews.
What remains uncertain
No event-specific uncertainty note is recorded yet. This record may change as new evidence is reviewed.