Context
Google rolled out Search Console reporting for generative AI Search impressions worldwide and a separate control governing whether a site can appear in AI Overviews, AI Mode, and generative AI features in Discover.
What changed
Publishers can now inspect generative AI impressions by page, country, date, and device, and separately include or exclude their site from supported generative AI Search experiences.
Why it matters
This creates a first-party measurement layer for Google AI-search visibility and separates generative-search participation from ordinary Search inclusion and AI-training controls.
Visibility OS interpretation
Visibility OS treats this as a major measurement milestone: Google AI visibility can now be observed with first-party impression data at canonical-page level rather than inferred only from prompt tracking or referral traffic.
What remains uncertain
How closely do Search Console generative AI impressions correlate with citations, clicks, referral traffic, and third-party AI visibility trackers?