What this means
Methods and metrics for measuring mentions, citations, share of voice, and discoverability.
Historical record
Perplexity introduces Q2D-Web for large-scale retrieval evaluation in agentic RAG
The visible user prompt is not necessarily the query a source competes for. AI visibility therefore depends on several distinct stages: query reformulation, first-stage retrieval, ranking, evidence selection, and eventual citation.
Google publishes official guidance for generative AI Search visibility
Practitioners gained first-party guidance separating verified requirements from speculative AEO/GEO tactics.
Cloudflare launches AI Audit for crawler visibility and control
AI discoverability increasingly depends on deliberate crawler policy, not only content and ranking signals.
Research paper formally introduces Generative Engine Optimization (GEO)
GEO became a named research problem with explicit visibility metrics rather than only an informal marketing practice.