Context
Google introduced a multimodal search type filter in Search Console performance reports for Search results and Generative AI features. The filter covers Lens, Circle to Search, image-upload queries and Chrome image search, with export support and gradual global rollout.
What changed
Search Console adds a way to segment web performance from image-led multimodal searches in both Search and Generative AI feature reporting.
Why it matters
Publishers can begin measuring multimodal discovery separately from conventional text-query visibility, rather than combining distinct discovery modes.
Visibility OS interpretation
Visibility OS interpretation: measurement should separate text, image-led and AI feature search surfaces where supported; the new reporting does not imply a ranking change.
What remains uncertain
Which eligible queries and AI features are included in each report? How are impressions/clicks attributed across multimodal journeys?